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Senior Vice President, Strategic Planning – Health

London, England, United Kingdom

What is strategic planning at Weber:

We influence cultural value and help health clients navigate the age of earned: an age where clients have to earn the right to attention by delivering real value for audiences. Nowhere is this more important than in healthcare, where disparities in access to treatment, information, and healthcare services loom large. Our talented team change opinions and behaviours at scale through the right mix of talent, platforms and latest technology to bring insight and creativity to some of the world’s biggest health companies including Sanofi, Roche, and Novartis.

We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Crafting scientific storytelling that brings data to life
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role: 

Weber Shandwick is excited to be recruiting for a SVP Strategic Planning. This role will sit within the central Strategy team in London and will be a part of the broader Health Collective in the UK and EMEA.

The successful candidate will be the strategic lead for global healthcare clients. In this role, you will lead all elements of strategy, including designing market research, using resources to uncover data and market trends, crafting and selling in strategy, briefing and shaping creative, and developing sophisticated measurement approaches. This senior role will also play a key role in supporting new business growth and leading the strategy for new business pitches.

The successful candidate will partner with the wider team, including specialists from across analytics, creative, integrated media and client experience to deliver impactful client solutions.

What will you be doing?

• Evolve our approach to strategy and how it is applied to deliver value and increase the impact of our activities for clients
• Demonstrate the power of strategy for internal stakeholders, ensuring strategy is profitably integrated into client solutions and seen as a key lever for growth across the agency
• Ensure best practice and tools are effectively shared within the Health team and more broadly across EMEA / Global network as appropriate
• Lead the strategy process for key global clients and new business pitches from ideation through to execution (incl. overseeing and developing research design, strategy development, creative briefing and measurement approaches)
• Partner closely with agency leadership across other key disciplines – including data analytics, creative and other key sector / specialism leads (e.g. consumer or sustainability) – to develop our approach and methodology
• Act as internal thought leader for the agency on key trends and issues likely to impact the discipline of strategic planning and ensure the broader health team is well equipped to help clients navigate the cultural shifts
• Deploy strategic capabilities to unlock organic growth among existing clients
• Build a culture within strategy, nurturing the next generation of strategy talent and upskilling the team

Who are you?

• An experienced healthcare strategist with deep healthcare/ pharma experience, ideally within a strategy department of a communications / advertising agency
• Possess deep intellectual curiosity about culture, media, and technology, and how they affect human behaviour. Not satisfied with the status quo and always pushing the work to be as good as it can be
• An ambassador for the company, who lives the values of the company, and a leader for the team, who mentors and coaches others
• Deep experience with research techniques and insight generation as well as demonstrated experience with analytics and insights teams
• Excellent at distilling and simplifying compelling insights into craft creative briefs and shaping creative campaigns
• Excellent storytelling skills – be they verbal, written or oral
• Deep business acumen with the ability to identify areas for growth and unlock organic growth  
• Strong experience in leading the strategy for high value, multi-market new business proposals
• Adept at building relationships based on collaboration, trust and respect with your colleagues and clients

Who are we:  

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Weber Shandwick is part of the IPG DXTRA family and wider Interpublic Group. Check out more about team, the work, and what it’s like to work at Weber Shandwick here

At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

What’s in it for you:

• JUICE – Our flexible working model
• 25 days annual leave + Birthday & xmas period off
• Personal pension plan
• Cycle to work scheme
• Private dental insurance
• Gym discounts
• Heath cash plan
• Group life assurance
• Group income protection
• Flexible life insurance
• Critical illness insurance
• Buy & Sell Holiday
• Private pension plan
• Travel Insurance
• Private medical

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