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Vice President, Influencer Strategy

Detroit, Michigan, United States

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Influencer Strategy

The Vice President, Influencer Strategy will lead the development and execution of integrated influencer marketing programs that drive cultural relevance, brand engagement, and measurable business results. This role blends strategic leadership with hands-on expertise in creator partnerships, digital storytelling, and social innovation.

Working closely with cross-functional teams across strategy, creative, insights, and client experience, the VP will design and deliver full-funnel influencer programs—from awareness-driving campaigns to conversion-led affiliate and ambassador initiatives. The ideal candidate has a strong understanding of the evolving creator economy and how influencer partnerships can be integrated into broader marketing ecosystems to deliver meaningful impact for clients.

Responsibilities

• Lead the development and execution of full-funnel influencer marketing programs spanning awareness, engagement, and conversion, including celebrity partnerships, creator collaborations, and long-term ambassador programs.
• Partner closely with Creative, Strategy, Insights, and Client Experience teams to develop integrated influencer campaigns across social and digital platforms that deliver measurable results.
• Serve as a trusted advisor to clients, providing strategic counsel on influencer marketing trends, emerging platforms, and best practices.
• Build strong relationships with creators, talent managers, and agencies to identify partnership opportunities and bring innovative influencer programs to life.
• Contribute to business growth by identifying new opportunities within client accounts and supporting new business initiatives and pitches.
• Stay ahead of emerging trends across social platforms, creator tools, and influencer technologies, bringing forward new ideas and innovations that strengthen influencer programs.
• Support the agency’s influencer center of excellence by helping refine processes related to creator identification, partnership management, measurement, and ROI analysis.
• Collaborate with cross-agency teams to ensure influencer programs integrate seamlessly with broader marketing, digital, and media strategies.
• Mentor and guide junior team members while helping build a strong and collaborative influencer team.

Qualifications

• 8–10 years of experience in influencer marketing, social media strategy, digital marketing, or related fields, preferably within an agency environment.
• Strong understanding of the social and digital landscape, including major social platforms and the creator economy.
• Proven experience developing and executing influencer campaigns across multiple platforms.
• Experience managing influencer partnerships, including working with talent agents and creator representatives.
• Familiarity with influencer discovery, analytics, and measurement platforms.
• Excellent written, verbal, and presentation skills with experience presenting to clients or senior stakeholders.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Experience mentoring or managing team members is preferred.
• Experience integrating influencer marketing into broader digital ecosystems—including paid media, DTC initiatives, or retail activations—is a plus.

Is This You?

You are deeply connected to culture and digital communities, with a strong understanding of how creators shape trends and conversations online.

You bring credibility in the influencer space and have experience building relationships with creators, agents, and talent partners.

You know how to translate insights into compelling ideas, campaigns, and client presentations.

You are comfortable evaluating emerging platforms, tools, and vendors and identifying opportunities to enhance influencer programming.

You thrive in fast-paced environments, proactively identifying new opportunities and pushing work forward.

You understand the importance of compliance, including FTC guidelines and platform requirements.

You are curious, collaborative, and energized by the evolving creator economy.

Salary range: $113,000 USD – $145,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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